Based in Southern California. We are family owned and operated. Inspired from the mountains of Colorado to the coast of California we design our products in-house. Each design is unique and original. A family of fitness enthusiasts and healthy lifestyle we wanted to create products that reflect how we live. We also have been inspired by family and friends that have lost their lives fighting their own battles. Our name is drawn from the will and determination of those who embody American grit and those who fight to win their battles. We pride our product on premium quality and superior comfort. So train, motivate, and inspire with our completely original product line.